“I would love to read their books, I would love to promote them to my audience, but if I did even a fraction of those, it would take up a huge percentage of my videos, and YouTube would see ‘OK, he had five videos this week, three of them were about these self-published books that barely got 10K views, we’re going to demote him.’ And eventually I wouldn’t be able to do this job anymore.” “I get 20-30 self-published authors reaching out to me a week, trying to get me to read their books,” he says. Greene is careful to balance less popular content with familiar standbys that he knows will bring in traffic.

The biggest challenge with YouTube is adapting to the site’s mysterious and ever-shifting algorithm. “It just shows that YouTubers do put time and effort in to make their content quality.” “Those are professionals, those are people who have been doing this for so long, and they couldn’t figure it out really quick,” he says. He notes that when late night talk show hosts were forced to broadcast from home due to Covid-19, their initial efforts were lackluster. In addition to dealing with sponsors and reading hundreds of pages a day, Greene also spends hours editing his videos to look as polished as possible.

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